It's not just franchise inclusion
The Wolverhampton Wanderers of the English Premier League put this out the other day showcasing their new sensory room.
( https://twitter.com/Wolves/status/1173550029816119296) .
Some have already done this, which is amazing, and more franchises need to follow suit. But why not go a step further and bring in a team to help you fully include all individuals?
In the back of their head owners are thinking, costs, liability, is it worth it? I'll give you the economics first then hit you with emotion. See Fitbound's attachment and this article (The disabled community is the world’s third-largest economic power)as starting points.
Here is a headline an owner should be aware of:
According to one study, the total disposable income of the community tops $8 trillion per year. For context, that makes the community third-largest in the world in terms of purchasing power, after the US and China.
Now for connection to the heart (Yes, it's still economics driven).
In 2018, the Porter Novelli/Cone Purpose Premium study found that companies perceived as purpose-driven—including those with a commitment to inclusive design—have a distinct advantage in the marketplace. Americans prefer organizations that are responsible (86%) and caring (85%) and are much more likely to buy from a purpose-driven company (88 %).
Every franchise in the world should seek help in this space and we will do everything in our power to make sure that happens.
This is all beautiful and interesting, but still, no one canceled the big risk. It is one thing if this is all done by a corporation that if it loses, say, a couple of hundred thousand dollars, it will not be fatal for them. But what to do for those owners who have a business on credit, they do not have large reserves, only a certain minimum for safety net?